Interested in increasing the rankings of your mobile site? Read this article and discover how m. subdomains are related to Mobile SEO!
Let’s face it – we live in a mobile world! We use our smartphones every day, for absolutely everything we need – to look for an information, to send an email, to call someone or send a message, to download something, to purchase something online, to browse through websites, and etc.
If you are a website owner you probably realized that most of your visitors are on mobile phones or tablets, at least 50% of the visitors. According to a research, the mobile search traffic exceeds 50% in 8 major industries. Only 3 industries are an exception. Leaders in mobile search traffic are Food and beverage with 72%, Health with 68%, Sports with 68% and the remaining industries that exceed 50% are News, Lifestyle, Retail, Travel, and Automotive. The three industries that had not achieved that percent are Banking with 39%, Entertainment with 42%, and Real Estate with 48%. We are positive that these 3 industries are going to exceed the mobile search traffic or score more than 50% in near future.
The conclusion of this information is obvious – the mobile SEO is extremely important and you need to increase the ranking of your mobile site!
One way to increase the rankings of your mobile site is by using m. subdomains.
Some business websites try to use m. subdomains. The m. subdomains separate the desktop traffic from the mobile traffic and present a slimmed-down and lightweight version to the search engine crawlers and mobile browsers. These versions commonly have fewer pages and they include shorter headlines, less text content, and shorter product descriptions. This means that when Google implements its crawls, any data or information that is not related to your mobile website will not be indexed by Google.
That is why Google recommends using the same structure for both the mobile and the desktop version. So, if you decide to use m. subdomains as a method to increase the rankings of your mobile website, you need to ensure that all of the internal pages are linked via XML and HTML so that every web page is accessible to Google spiders. The simplified mobile navigation could leave some pages isolated and unlinked. The separate URL must mention the desktop version from m. mobile version.
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